Boss, with the founder Hugo Ferdinand Boss initially producing workwear. During the 1930s and 1940s, the company became involved in the production of Nazi uniforms, a controversial part of its history. After World War II, Hugo Ferdinand Boss faced repercussions, including being classified as a "Mitläufer" (follower), but the brand managed to reposition itself. In the post-war years, Hugo Boss shifted its focus to men's suits and eventually expanded into various fashion segments. The introduction of fragrances, such as the iconic "Boss Bottled," further solidified Hugo Boss's global presence as a symbol of modern elegance and style.